Marketing for architects
Marketing and SEO for architecture firms
Future clients compare practices on Google before they ask for a meeting. The work makes your projects, services and service area clear to them and to Google, so the right clients find the practice first.
What usually holds an architecture website back
- Projects shown only as images
- Drawings and photographs explain the design to a person, but Google reads text. Each project needs a short written page: the brief, the site, the scope and the place.
- No page for each type of commission
- New homes, additions, renovations and commercial interiors are searched for separately. A practice that wants more of one kind of work needs a page for it.
- The service area is unclear
- Google has to know where you work. The Google Business Profile, the contact page and the project pages should all name the same towns and counties.
- Slow pages on phones
- Large uncompressed images slow portfolio pages on mobile, and visitors leave before the first project loads.
What gets done
- Search review. Which searches your future clients use in your area, and which practices show up for them today.
- Project and service pages. Written pages for the commissions you want more of, built from your project notes.
- Google Business Profile. Categories, services, service area and project photos kept current.
- Technical clean-up. Image weight, speed on phones, titles and broken links.
- Monthly report. Rankings for your searches, profile views, calls and form inquiries.
Local SEO for one office location is $1,500 a month, month to month. Google Ads management is $499 setup, then $399 a month. See the pricing page.
Interior design studios are covered on the SEO for interior designers page, and furniture retailers on SEO for furniture showrooms.
Questions architects ask
Does SEO work for an architecture practice that gets most work from referrals?
Referred clients still search your name and look at your projects before they call. SEO makes sure that search shows your own site, your best work and a clear way to get in touch, and it adds a second source of inquiries from people who have not been referred yet.
Which searches matter for a residential architect?
Mostly searches that combine a service with a place: residential architect, custom home architect or renovation architect plus your city or county. The exact list comes from your service area and the work you want more of.
Do you handle Google Ads for architects?
Yes, as a separate service with its own setup fee and monthly fee. Ads make sense when you want inquiries for a specific type of project quickly, while SEO builds up over months.